Survival tips for a Small Business on the social platform

Millions of people use Facebook everyday to connect with the people they care about. Apart from just connecting with people and sharing of pictures, Facebook is also a platform where businesses connect with customers and start or join essential conversations. Through this, a business that is active in social media can their brand and reach out to a new audiences.

We understand that businesses across Kenya are already using Facebook as a marketing tool to reach out to new customers and actively their business growth. Research has it that in Kenya businesses have taken to this strategy as a marketing tool apart from their company websites.

Through this, many jobs have been created around the country are even supported. In the recent years, we have seen small enterprises and start up businesses employing social media managers to look after their Facebook activities.
 

For a business to benefit from this new innovation, I have come up with a directive that will help you as you seek towards building your business.

1. Create Conversation

If you want your fans to talk about your business with their friends you need to first of all understand their tastes and preferences. You may use Page Insights to track posts that spark conversations and share them.

2.  Seek Attention

Your fans need information about their friends and other personal businesses, and are therefore going to talk about anything to their close friends. To grab their attention always keep your posts short and snappy and accompany them with pictures. You may also reward fans with competitions and special offers. Safaricom has done it, Soko Ugali has done it And Maina Kageni as well and it has worked. Why don’t you try this?

3. Keep the talk.

Your social media Page is a place for conversations between you and your fans and it is therefore important that it is kept up so as to build a real relationship. You need to think of it as an online community and keep your fans involved.  You can do this for example by using the feature on Facebook that assists with gathering of feedback about your business. With just a single click, fans can agree with an existing answer or add a different response — ultimate engagement, minimal effort.

4. Create a reward for community

Thousands of businesses are there on Facebook and therefore you need to stand out from the crowd. You can do this by rewarding your fans for liking your page. This can be done by offering competitions and special offers to your community.  You need to think of announcing new products to your Facebook community before anywhere else, give them early access to sales, or posting exclusive photos you’re your events on your Page.

5. Be relevant

Your fans will more likely notice your Page if you post about relevant issues, post about special offers and mention the issue of the day. You need to change the content on the page to make the page look enticing and all new. This way, clients will be able to keep checking for the new stuff you have on a daily basis.

Entrepreneurs pick.

Facebook marketing and social media marketing are one thing. However, the way you approach this is the deal. People want to learn new things and if you always have a new discussion on your site, the more followers you get. In addition, controversy is also a sell on this. Creating controversies can also work for you as the trick for social media is to get social capital.