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| Content is king for SEO. You need to consider this |
Quality content can establish your
brand as a trusted source of information and position you as a thought leader
for your industry.
It will get indexed by the search engines and bring through relevant visitors who will in turn share it via social media networks or linking to your site.
That is pretty much the ‘holy grail’ as far as online marketing is concerned and therefore worth looking at in more detail.
Indexed by the search engines – there is a little bit more to this than just content – first, you must have a website that is well structured and allows spiders and bots to ‘crawl’ the site and provide them with a sitemap – but then it’s more or less down to ‘content’.
Share via social media – let’s face it unless you are Safaricom or Kuzabiashara no-one is really interested in what you had for breakfast and after a while it is like being at a 24/7 dinner party where you are expected to be interesting and sparkle.
Fresh and interesting content allows you to post links to Twitter, Facebook andLinkedIn which can then take people back to your website, it also allows other people to share links to your site and amplify it to their contacts and networks.
Linking to your website (backlinks)
A backlink is a link that is directed towards your website and Google uses the number and quality of sites that link to your sites to attribute a PageRank to your site. PageRank is a link analysis algorithm, named after Google co-founder Larry Page that assigns a numerical weighting to a web page.
A link from another site to yours counts as a vote of support and the more authoritative that page the greater the value – so a link to your site from the Safaricom, a university or a government site will be much more valuable than a link from an ordinary Jack.
A page that is linked to by many pages with high PageRank receives a high rank itself although the Google algorithm takes into account many factors it is a high PageRank that gives a site a good reputation.
So in the proverbial nut shell decent, relevant fresh content is a must have for anyone serious about search engine marketing.
It will get indexed by the search engines and bring through relevant visitors who will in turn share it via social media networks or linking to your site.
That is pretty much the ‘holy grail’ as far as online marketing is concerned and therefore worth looking at in more detail.
Indexed by the search engines – there is a little bit more to this than just content – first, you must have a website that is well structured and allows spiders and bots to ‘crawl’ the site and provide them with a sitemap – but then it’s more or less down to ‘content’.
Share via social media – let’s face it unless you are Safaricom or Kuzabiashara no-one is really interested in what you had for breakfast and after a while it is like being at a 24/7 dinner party where you are expected to be interesting and sparkle.
Fresh and interesting content allows you to post links to Twitter, Facebook andLinkedIn which can then take people back to your website, it also allows other people to share links to your site and amplify it to their contacts and networks.
Linking to your website (backlinks)
A backlink is a link that is directed towards your website and Google uses the number and quality of sites that link to your sites to attribute a PageRank to your site. PageRank is a link analysis algorithm, named after Google co-founder Larry Page that assigns a numerical weighting to a web page.
A link from another site to yours counts as a vote of support and the more authoritative that page the greater the value – so a link to your site from the Safaricom, a university or a government site will be much more valuable than a link from an ordinary Jack.
A page that is linked to by many pages with high PageRank receives a high rank itself although the Google algorithm takes into account many factors it is a high PageRank that gives a site a good reputation.
So in the proverbial nut shell decent, relevant fresh content is a must have for anyone serious about search engine marketing.
If you think I can help you increase
your website viewership or with SEO content development, then get in touch – isaac.nasongo86@gmail.com/ twitter@Izo_oo
Additional inputs from _ www.freshbusinessthinking.co.
Additional inputs from _ www.freshbusinessthinking.co.
1 comment:
fresh content is always a winner :)
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