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| You need to know the effectiveness of your E-marketing startegy |
Now, what next after you have set up
your website? As the world moves a notch higher in marketing, social media and
other online marketing options are being put in play by marketers.
Do you then get to understand how to
measure the power of these tools in your E-marketing efforts?
Measures
Starting a website or a social media
platform from scratch is a struggle especially to SMEs. It takes quit a long
time to establish a website and thereafter; growth definitely depends on frequency
with which you post topics video and audio content
A fact that I want to give you from
experience and research is that it takes up to 2 years to establish an effective
and regular clientele for your social media platform. This however is subject
to its content quality, its timeliness and relevance as well as problem
solution.
Measuring engagement
I understand you would like to know
how to get the engagement status of your E-marketing platform for you to
understand which pages to focus on more. This for sure needs a discussion, but
let me break it down simply.
As the website owner, you can use
Word Press and other variety of plug-ins that can provide statistics on
engagement and there are those that can even provide deeper statistics on
client engagement.
You can as well use Google Analytics,
JetPack and data from your domain hosting firm on the theory that server
statistics are probably the most reliable. Data from these sources will henceforth
enable you to focus on pages that have more traffic therefore feed your
visitors with concrete information.
Is your campaign successful?
Web statistics are not the only
issues in play here, assuming that you do the right things and that you are patient, it is then not a matter of data
but the effectiveness of the content in the site that will tell whether you
really are on the right track.
Consider these, and see where you
are:
- For commercial sites, it is all about sales.
- For associations and non-profits organisations, it’s membership and contributions.
- For government organisations, it’s influence based on search results.
- For advertisers, it’s time spent on site – and the number of clicks per ad.
Expert advice
Online marketing
is taking the society by storm and people are seeking knowledge on the best way
to run successful campaigns. It is how you use this method and not necessarily how
much you spend on the same.
Websites hosted
and supported by the Google Apps are as well useful as ones designed and
incepted with new generation add-ons to make them enticing. People are now
looking for content, and if you have relevant content, the more customers you
get.
On the
other hand, there is the option of Google places (this is a topic on its own) which
allows your website to be traced according to your location. Once listed, you
have surely increased your viewership possibilities and are easy to be traced.
1 comment:
This is what we need, we not only want to have a website but have it and use it as a marketing tool for our businesses. Marketing will only take place if we can track our visitors, pages visited most, and time spent on the website by our visitors so as to be able to modify content in those pages. I like the piece.
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